Google Review Request Templates: 40+ High-Converting Examples for 2026

The right Google review request template can double or triple your response rate. In this guide, you'll find proven, copy-paste templates for SMS, email, WhatsApp, and in-person requests — optimized for plumbers, contractors, and service businesses.

Why Templates Matter

Generic requests like "please leave us a review" perform poorly. High-converting templates personalize the ask (name, job type, technician), reduce friction with direct review links, set expectations ("takes 30 seconds"), sound human rather than robotic or salesy, and comply with Google's policies (no incentives, no "5-star only" language).

How to Use These Templates

Pick your channel: SMS, email, WhatsApp, or in-person.
Insert merge fields: [First Name], [Business Name], [Review Link], etc.
Automate delivery so it triggers right after a job.
A/B test 2–3 variants to find your top performer.
Track click-through and conversion rates.

SMS Review Request Templates

SMS templates should be under 160 characters to avoid message splitting.

Standard

Hi [First Name], thanks for choosing [Business Name]! Could you leave us a quick Google review? It takes 30 seconds: [Review Link]. Reply STOP to opt out.

Friendly

Hi [First Name]! Hope you're happy with our service. If you have a moment, please share your experience on Google: [Review Link]. Thanks!

Post-Service

Hi [First Name], thanks for letting us service your [Job Type] today. If you're satisfied, we'd love a Google review: [Review Link]. Reply STOP to unsubscribe.

Technician Mention

Hi [First Name], thanks for letting [Technician Name] help with your [Job Type]. If you're happy, please leave a Google review: [Review Link]. Thanks!

Installation (High-Value Job)

Hi [First Name], hope your new [Product] is working perfectly! If you have a moment, please share your experience on Google: [Review Link]. We appreciate it!

Emergency Service

Hi [First Name], glad we could fix your [Issue] quickly! If you're happy, we'd really value a Google review: [Review Link]. Thanks for choosing [Business Name].

Repeat Customer

Hi [First Name], thanks for being a loyal [Business Name] customer! If you have a moment, please leave us a Google review: [Review Link]. It helps us a lot.

Gentle Reminder (3–5 days later)

Hi [First Name], just a friendly reminder — if you can spare 30 seconds, we'd really value a Google review: [Review Link]. Thanks again!

Email Review Request Templates

Email allows more context and branding — ideal for B2B or high-ticket jobs.

Standard Email

Subject: Quick favor — leave us a Google review?
Hi [First Name],
Thanks for choosing [Business Name] for your [Job Type]! We hope you're happy with the service.
If you have 30 seconds, could you leave us a Google review? It helps us reach more customers like you.
Leave a Review: [Review Link]
Thanks again, The [Business Name] Team

Personalized Email

Subject: How did we do, [First Name]?
Hi [First Name],
[Technician Name] and the team loved working on your [Job Type] yesterday. We hope everything's working perfectly!
If you're satisfied, we'd really appreciate a Google review. It takes less than a minute:
Share Your Experience: [Review Link]
Thanks for your support, [Your Name] · [Business Name]

Commercial Client (B2B)

Subject: Feedback on our recent service at [Company Name]
Hi [First Name],
Thanks for trusting [Business Name] with your [Service] at [Company Name]. We appreciate your business.
If you're satisfied, could you leave us a Google review? It helps other businesses find us:
Leave a Review: [Review Link]
Best regards, [Your Name] · [Business Name]

Follow-Up Email (3–5 days)

Subject: Quick reminder — leave us a Google review?
Hi [First Name],
Just a friendly reminder — if you have 30 seconds, we'd really appreciate a Google review:
Leave a Review: [Review Link]
Thanks again for choosing [Business Name]!

WhatsApp Review Request Templates

Basic WhatsApp

Hi [First Name]! Thanks for choosing [Business Name]. If you have a moment, could you leave us a Google review? It takes 30 seconds: [Review Link]. We appreciate it!

Post-Service WhatsApp

Hi [First Name], hope your [Job Type] is all set! If you're happy, we'd love a Google review: [Review Link]. Thanks for your support!

In-Person Review Request Scripts

Ask at the point of satisfaction — right after completing the job or handing over keys.

Verbal Ask (Service Completion)

"We're glad we could help! If you're happy with the service, would you mind leaving us a quick Google review? I can text you the link right now."

Verbal Ask (High-Value Job)

"Your new [Product] is all set! If you have a moment, we'd really appreciate a Google review — it helps us reach more customers like you."

QR Code & Printed Material Templates

Invoice Footer

Love our service? Leave us a Google review! Scan the QR code or visit: [Review Link]

Counter Display

How did we do? Leave us a Google review! [QR Code] [Review Link]

Industry-Specific Templates

Plumber Email

Subject: Quick favor — leave us a Google review?
Hi [First Name],
Thanks for choosing [Business Name] for your plumbing needs! We hope everything's working perfectly.
If you have 30 seconds, could you leave us a Google review? It helps us reach more homeowners like you.
Leave a Review: [Review Link]
Thanks again, The [Business Name] Team

Electrician SMS

Hi [First Name], hope your electrical work is all set! If you have a moment, we'd love a Google review: [Review Link]. Thanks!

HVAC SMS

Hi [First Name], thanks for letting us service your HVAC system. If you're satisfied, please share your experience on Google: [Review Link]. Appreciate it!

Advanced Templates (A/B Test Variants)

Short & Sweet

[First Name], quick ask — Google review? 30 sec: [Review Link]. Thanks!

Benefit-Focused

Hi [First Name], your review helps us reach more customers like you. Leave one here: [Review Link]. Thanks!

Social Proof

Hi [First Name], join 500+ happy customers who've left us a Google review! [Review Link]. We appreciate it!

Referral Combo

Hi [First Name], thanks for your business! If you're happy, please leave a Google review: [Review Link]. Know someone else who needs us? Refer them!

Best Practices for Using Templates

Personalize — always use the customer's name and job details.
Keep it short — especially for SMS, under 160 characters.
Include a direct link — never ask customers to search for your business.
Test timing — send within 1–2 hours post-job for highest conversion.
Follow up once — one reminder 3–5 days later if no review.
Stay compliant — no incentives, no "5-star only" language, include opt-out for SMS.

Final Thoughts

The right template can dramatically increase your response rate. Use these as a starting point, customize for your brand, and automate delivery so every customer gets asked at the right moment. Start with 3–5 templates, A/B test, and double down on what works.