Review Request SMS Examples: 40+ High-Converting Text Templates for 2026

SMS review requests achieve 15–30% conversion rates — 3–10× higher than email. But the right wording makes all the difference. In this guide, you'll find proven, copy-paste SMS templates for plumbers, contractors, and service businesses — optimized for maximum response and compliance.

Why SMS Review Requests Work

SMS outperforms every other channel for review generation: open rates exceed 90% (vs. 20–30% for email), 90% of texts are read within 3 minutes, one tap opens your Google review form, and customers are most likely to review immediately after a job. But generic messages like "please review us" perform poorly — the templates below are proven to convert.

Anatomy of a High-Converting Review Request SMS

Every effective SMS includes: personalization (the customer's first name), gratitude ("thanks for choosing [Business Name]"), a clear ask ("could you leave us a Google review?"), low friction ("takes 30 seconds" plus a direct link), and compliance (opt-out language like "reply STOP to unsubscribe").

Example:

Hi [First Name], thanks for choosing [Business Name]! Could you spare 30 seconds to leave us a Google review? It helps us a lot: [Review Link]. Reply STOP to opt out.

Basic Templates (General Use)

Standard

Hi [First Name], thanks for choosing [Business Name]! Could you leave us a quick Google review? It takes 30 seconds: [Review Link]. Reply STOP to opt out.

Friendly

Hi [First Name]! Hope you're happy with our service. If you have a moment, please share your experience on Google: [Review Link]. Thanks!

Direct

[First Name], quick ask — can you leave [Business Name] a Google review? Takes 30 sec: [Review Link]. We appreciate it!

Short & Sweet

[First Name], quick favor — Google review? 30 sec: [Review Link]. Thanks!

Benefit-Focused

Hi [First Name], your review helps us reach more customers like you. Leave one here: [Review Link]. Thanks!

Post-Service Templates

Post-Service General

Hi [First Name], thanks for letting us service your [Job Type] today. If you're satisfied, we'd love a Google review: [Review Link]. Reply STOP to unsubscribe.

Technician Mention

Hi [First Name], thanks for letting [Technician Name] help with your [Job Type]. If you're happy, please leave a Google review: [Review Link]. Thanks!

Same-Day Service

Hi [First Name], glad we could fix your [Issue] today! If you're happy, we'd really value a Google review: [Review Link]. Thanks for choosing [Business Name].

Next-Day Follow-Up

Hi [First Name], hope everything's working perfectly after yesterday's service! If you have a moment, please leave us a Google review: [Review Link]. Appreciate it!

High-Value Job Templates

Installation

Hi [First Name], hope your new [Product] is working perfectly! If you have a moment, please share your experience on Google: [Review Link]. We appreciate it!

Emergency Service

Hi [First Name], glad we could fix your [Issue] quickly! If you're happy, we'd really value a Google review: [Review Link]. Thanks for choosing [Business Name].

Large Project

Hi [First Name], thanks for trusting us with your [Project]! If you're happy with the results, please leave a Google review: [Review Link]. It helps us a lot.

Repeat Customer Templates

Loyal Customer

Hi [First Name], thanks for being a loyal [Business Name] customer! If you have a moment, please leave us a Google review: [Review Link]. It helps us a lot.

Second Visit

Hi [First Name], great to see you again! If you're happy with our service, please leave a Google review: [Review Link]. Thanks for your continued trust!

Subscription Service

Hi [First Name], thanks for your ongoing [Service] subscription! If you're satisfied, we'd love a Google review: [Review Link]. Reply STOP to opt out.

Follow-Up Templates (3–5 Days Later)

Gentle Reminder

Hi [First Name], just a friendly reminder — if you can spare 30 seconds, we'd really value a Google review: [Review Link]. Thanks again!

Last Attempt

Hi [First Name], final quick ask — could you leave us a Google review? It helps us grow: [Review Link]. Either way, thanks for choosing [Business Name]!

No Pressure

Hi [First Name], no pressure at all — but if you have a moment, we'd love a Google review: [Review Link]. Thanks for your time!

Industry-Specific Templates

Plumber

Hi [First Name], thanks for choosing [Business Name] for your plumbing needs! If you're happy, please leave a Google review: [Review Link]. Reply STOP to opt out.

Electrician

Hi [First Name], hope your electrical work is all set! If you have a moment, we'd love a Google review: [Review Link]. Thanks!

HVAC

Hi [First Name], thanks for letting us service your HVAC system. If you're satisfied, please share your experience on Google: [Review Link]. Appreciate it!

Landscaper

Hi [First Name], hope you're enjoying your new [Landscaping Service]! If you have a moment, please leave us a Google review: [Review Link]. Thanks!

Cleaning Service

Hi [First Name], thanks for trusting [Business Name] with your cleaning. If you're happy, we'd love a Google review: [Review Link]. Reply STOP to unsubscribe.

Roofer

Hi [First Name], hope your new roof is holding up great! If you're satisfied, please leave a Google review: [Review Link]. Thanks for choosing [Business Name]!

Locksmith

Hi [First Name], glad we could get you back in (or secure your property)! If you're happy, please leave a Google review: [Review Link]. Thanks!

Tone Variations

Casual

Hey [First Name], quick one — can you leave us a Google review? Takes 30 sec: [Review Link]. Cheers!

Professional

Dear [First Name], thank you for choosing [Business Name]. If you are satisfied with our service, we would greatly appreciate a Google review: [Review Link].

Enthusiastic

Hi [First Name]! We're so glad we could help! If you're happy, please leave us a Google review: [Review Link]. Thanks a million!

Question Format

Hi [First Name], how did we do? If you're satisfied, please leave a Google review: [Review Link]. Thanks!

Social Proof

Hi [First Name], join 500+ happy customers who've left us a Google review! [Review Link]. We appreciate it!

Advanced / A/B Test Variants

Milestone

Hi [First Name], we just hit [X] reviews! Help us reach [X+1]: [Review Link]. We appreciate it!

Referral Combo

Hi [First Name], thanks for your business! If you're happy, please leave a Google review: [Review Link]. Know someone else who needs us? Refer them!

Photo Attachment (MMS)

Hi [First Name]! Here's a photo of your completed [Job Type]. If you're satisfied, please leave us a Google review: [Review Link]. It helps us a lot!

How to Implement These Templates

Create an SMS campaign.
Paste your chosen template into the message editor.
Add merge fields: [First Name], [Job Type], [Review Link], etc.
Set up triggers to send automatically after job completion, via your CRM or Zapier.
A/B test 2–3 variants to find your top performer.
Monitor delivery, clicks, and conversions.

Best Practices for SMS Review Requests

Keep it under 160 characters to avoid message splitting.
Personalize with the customer's name and job details.
Include a direct review link — never ask customers to search.
Send within 1–2 hours post-job for highest conversion.
Follow up once, after 3–5 days, if no review.
Include opt-out language (e.g., "Reply STOP to unsubscribe").
Test on mobile before sending to customers.

Stay compliant to avoid fines or carrier blocking. Under TCPA (US), obtain explicit consent before sending marketing texts — transactional review requests (post-purchase) are generally allowed, but confirm with legal counsel. Under GDPR (EU/UK), ensure a lawful basis for processing phone numbers and provide a clear opt-out. Avoid excessive messaging, always include opt-out language, and honor STOP requests immediately. Don't send SMS before 9 AM or after 8 PM local time.

Measuring Success: Key Metrics to Track

Delivery rate: % of texts successfully delivered (aim for 95%+).
Click-through rate (CTR): % who click your review link (aim for 15–30%).
Conversion rate: % who complete a review after clicking (aim for 40–60%).
Review velocity: Number of new reviews per week/month.
Opt-out rate: % who reply STOP (should be under 2%).

Common Mistakes to Avoid

Generic messages — "please review us" performs poorly.
No link — customers won't search for your business, include the direct URL.
Asking too late — wait more than 48 hours and conversion drops sharply.
Incentivizing — offering discounts for reviews violates Google's policies.
Over-messaging — more than 2 texts feels pushy and increases opt-outs.
Not testing — A/B test different templates to find your top performer.

Final Thoughts

The right SMS template can double or triple your review conversion rate. Use these examples as a starting point, customize for your brand, and automate delivery to scale your review generation. Start with 3–5 templates, A/B test, and double down on what works.